Aug.16.2008
Eco-cabs in Ireland
We checked around to see how the western urbanite was travelling green in the city, and found this very clever and innovative solution in Dublin Ireland…
Thousands of people visit Dublin’s inner city everyday and being bombarded with brand messages from left, right and centre is now part and parcel of city life. How do you make sure that they remember your brand? To do this you need a high visibility, high impact mobile marketing medium that people not only notice, they take part in, enjoy and remember!
The biggest benefit here is the sponsoring on the cabs pays for the ride, so it is truely a Free Ride in all regards, very social, and about as eco as you can get. We love this - it would be great to see everywhere!
http://www.ecocabs.ie/index.html
Filed in Commentary, Greeniest |
