Corporate social responsibility it is sort of a ubiquitous term you here flying around these days, CSR is now seen as a vital tool in promoting and improving the public image of some of the world’s largest companies and corporations, now I know this blog primarily deals with green topics but I think this is where it gets relevant
Now when we think of CSR as big corporations giving back with regard to social causes but social responsibility can and should include a green initiatives as well. After a little poking around the web I found one such company that I would like to feature in this blog and its uber computer web search giant Google.
Now after I saw that video I know its not possible for all companies to go to such great lengths with there green programs but I think they can use Google as model how to break down some of the norms and dare I say “think outside the box”. I have friend who works for a software company who encourages there employees to carpool so the owner of the company will reward those employees if they carpool by allowing them to leave earlier on Fridays thats just one example another example is a leading mutual fund company will provide shuttle service to and from train stations to employees who commute by train into the city of Boston,now these may seem like small steps compared to Google but they are very important step in the right direction and I hope it continues to grow in the years to come.
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